Collage of vibrant Esquimalt scenes on a tablet screen, including waterfront views, local murals, nature, people walking, and a harbor seal, centered around the Esquimalt logo with the tagline “The Place to Be.”

A modernized place brand for a vibrant community.

 

Reflecting the spirit of the Township of Esquimalt.

The Township of Esquimalt recently completed a place brand marketing strategy and sought to bring the new brand to life across all touchpoints. We worked closely with the township to create visuals in alignment with their values and mission. With a library of assets and a comprehensive set of guidelines, the Township of Esquimalt's Economic Development team is now equipped to communicate more effectively with residents, visitors, and stakeholders alike.

Brand Expansion • Illustration, Iconography & Pattern • Photography Art Direction • Social Media Templates • Presentation Templates • Updated Brand Guidelines

Graphic on a teal background reading “Nominate your favourite business,” with location pins showing icons for food, coffee, retail, fitness, and more. Esquimalt and Township of Esquimalt logos appear at the bottom.
Portrait of Jeannie Beaton, owner of Little Gem Market, smiling in front of a produce display. She wears a green apron and denim shirt, framed by a purple border labeled “Business Owner Feature.”
Collage of slides from Esquimalt’s Economic Development 2025 presentation, showcasing business owners, local scenery, economic highlights, and the tagline “The Place to Be.” Bright, modern layout with community-focused visuals.
Three posters on tile wall showcase Esquimalt’s scenic waterfront, community spaces, and marina. Each features the tagline “Esquimalt: The Place to Be” and emphasizes local engagement and connection.